Qualitative research capabilities to build your value proposition
Data Collection Methodologies
- In-depth interviews
- Focus groups
- Mini groups
- Dyads/Triads
- Teledepths with option for secure web access to view study stimuli
- Webcam interviews and focus groups
- Bulletin boards
- Traditional mail
Techniques
- Projective Techniques
- Emotional Insight Mining
- Laddering
- Ethnography
- Linguistics
- Heuristics
Proprietary Offerings
- Competitive Simulation WorkshopsSM
- Positioning Workshops
- Strategic Planning Workshops
- SUMSM Study (Adoption)
- MessageTrackerSM – Rep/DocSM
- Brand Character ProfileSM (Qual/Quant Methodology)
Study Types
- Exploratory
- Patient/Physician Insight
- Patient Journey Research
- K/A/P Knowledge, Attitudes, and Practices
- Patient Program Evaluation
- Promotional Materials Testing
- Message Development
Quantitative research provides the evidence base for your decisions
Data Collection Methodologies
- Web-based
- CATI
- Traditional Mail Integrated Secondary Data Sources
- Audits/internal promotional data
- Epidemiology
- Demographic
Examples of Proprietary Offerings
- On-Demand Share
- PredictorSM/TVG Forecasting SuiteSM
- MessageMaxSM
- Brand Character Profile® (Qual/Quant Methodology)
- MessageTracker®
- Patient Chart Capture®
Advanced Analysis
- TURF Analysis
- Latent Class Analysis
- Cluster Analysis
- Factor Analysis
- Discriminant Analysis
- ANOVA/MANOVA
- Monte Carlo Simulations
- Trade-off and Choice Modeling
- Multiple Regression & Correlation
- Database Development, Quality Assurance, Mining and Reporting Tools
- Van Westendorp Pricing Analysis
- Competitive Brand Analysis
- Attribute Differential Analysis
- Neural Networks
- Bayesian Analysis
- CHAID/CART Analysis
- KANO
- Hidden Driver Analysis
- Anchored MaxDiff
TVG provides a rich variety of studies to provide quantitative support for marketing decisions
- Market Landscape Assessment
- Unmet Needs Assessment (Market/Disease)
- K/A/P Knowledge, Attitudes and Practices
- Clinical Protocol Development
- Product Opportunity Assessment (Preference Share)
- Forecasting (Market Share and Revenue)
- Market Sizing (Incidence and Prevalence, Patient Types)
- Market Access Research
- Patient Chart Capture®*
- Patient Diary*
- Positioning
- Message Development
- MessageTrackerSM
- Detail Aid/Core VisAid Testing
- Impact Assessment (e.g., competitive product entrant, withdrawal, regulatory action, consumer advocacy)
- Journal Ad Testing
- DTC Campaign Testing
- Segmentation
- Patient Program Research
- ATU Study (Awareness, Trial and Usage)
- SUMSM Study (User/Non-user, Adoption Study – diagnostic tool for marketing campaign)
*All patient data de-identified in full compliance with HIPAA