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Qualitative research capabilities to build your value proposition

 

Data Collection Methodologies

  • In-depth interviews
  • Focus groups
  • Mini groups
  • Dyads/Triads
  • Teledepths with option for secure web access to view study stimuli
  • Webcam interviews and focus groups
  • Bulletin boards
  • Traditional mail

 

Techniques

  • Projective Techniques
  • Emotional Insight Mining
  • Laddering
  • Ethnography
  • Linguistics
  • Heuristics

Proprietary Offerings

  • Competitive Simulation WorkshopsSM
  • Positioning Workshops
  • Strategic Planning Workshops
  • SUMSM Study (Adoption)
  • MessageTrackerSM –  Rep/DocSM
  • Brand Character ProfileSM (Qual/Quant Methodology)

 

Study Types

  • Exploratory
  • Patient/Physician Insight
  • Patient Journey Research
  • K/A/P Knowledge, Attitudes, and Practices
  • Patient Program Evaluation
  • Promotional Materials Testing
  • Message Development
 

 

 

Quantitative research provides the evidence base for your decisions

 

Data Collection Methodologies

  • Web-based
  • CATI
  • Traditional Mail Integrated Secondary Data Sources
  • Audits/internal promotional data
  • Epidemiology
  • Demographic

Examples of Proprietary Offerings

  • On-Demand Share
  • PredictorSM/TVG Forecasting SuiteSM
  • MessageMaxSM
  • Brand Character Profile® (Qual/Quant Methodology)
  • MessageTracker®
  • Patient Chart Capture®

Advanced Analysis

  • TURF Analysis
  • Latent Class Analysis
  • Cluster Analysis
  • Factor Analysis
  • Discriminant Analysis
  • ANOVA/MANOVA
  • Monte Carlo Simulations
  • Trade-off and Choice Modeling
  • Multiple Regression & Correlation
  • Database Development, Quality Assurance, Mining and Reporting Tools

 

  • Van Westendorp Pricing Analysis
  • Competitive Brand Analysis
  • Attribute Differential Analysis
  • Neural Networks
  • Bayesian Analysis
  • CHAID/CART Analysis
  • KANO
  • Hidden Driver Analysis
  • Anchored MaxDiff
 

 

 

TVG provides a rich variety of studies to provide quantitative support for marketing decisions

 

  • Market Landscape Assessment
  • Unmet Needs Assessment (Market/Disease)
  • K/A/P Knowledge, Attitudes and Practices
  • Clinical Protocol Development
  • Product Opportunity Assessment (Preference Share)
  • Forecasting (Market Share and Revenue)
  • Market Sizing (Incidence and Prevalence, Patient Types)
  • Market Access Research
  • Patient Chart Capture®*
  • Patient Diary*
  • Positioning
  • Message Development
  • MessageTrackerSM
  • Detail Aid/Core VisAid Testing
  • Impact Assessment (e.g., competitive product entrant, withdrawal, regulatory action, consumer advocacy)
  • Journal Ad Testing
  • DTC Campaign Testing
  • Segmentation
  • Patient Program Research
  • ATU Study (Awareness, Trial and Usage)
  • SUMSM Study (User/Non-user, Adoption Study – diagnostic tool for marketing campaign)

 

 

*All patient data de-identified in full compliance with HIPAA