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Global Healthcare Services provided by TVG Marketing Research & ConsultingOverview


An innovatively comprehensive approach to healthcare marketing research


Since 1979, TVG has developed and applied leading edge, often proprietary, marketing research methods to answer a full range of business questions in the evolving, and ever challenging healthcare marketplace. 


Today, efficiency and effectiveness are more important than ever. To help companies assess investment opportunities, generate and test strategic marketing options and optimize investments in clinical research, promotion and sales, we offer a uniquely comprehensive approach to healthcare marketing research.



We Know Your Marketplace


  • We provide a global view of the healthcare marketplace:
    • Integrating input across today’s key stakeholders
    • Revealing perceptions, motivations and behaviors around product acceptance
    • Uniquely synthesizing custom qualitative and quantitative research
    • Building on more than 30 years of experience in healthcare marketing research and consulting
  • To deliver:



Your Premier Marketing Research and Consulting Company Since 1979



We know your customers


  • Key Opinion Leaders
  • Managed Care Medical/Pharmacy Directors
  • Pharmacists
  • Long Term Care Providers
  • Patients/consumers
  • Caregivers
  • PCP (FP/GP/IM)
  • Specialty Physicians
  • Genetics Specialists
  • Allied Healthcare Professionals
  • Sales Representatives
  • P&T Committee Members
  • Physician office staff
  • Employers/Employer Brokers
  • Health Plan/PBM Benefit Design Client Directors



TVG has broad access to your target Payor audiences


US Market Payers – ability to recruit robust samples segmented by number of covered lives

  • P&T committee members
  • Pharmacy Directors
  • Pharmacy Provider/Consultant
  • Hospital Pharmacy Directors
  • Specialty Pharmacy Directors
  • Federal Gov't. VA/DOD
  • Employers/Employer Brokers
  • Medicare/Medicaid Decision Makers
  • Case workers
  • Health Plan/PBM Benefit Design Client Directors
  • Large employers/self-insured Medical Directors
  • Consultant Pharmacists
  • Long Term Care Providers


EU Market Payors – highly regulated, challenging to recruit, offline panel of approximately 1,500 in the G5 EU

  • KOLs
  • Formulary Committee members
  • Budgetary Advisors
  • Heads of Pharmacy
  • Government Body Representatives
  • Purchasing Managers
  • Advisors
  • Insurance companies


Tap into Therapeutic Area Experience


TVG offers the immediate advantage of understanding the unique needs of your product or medical device area.

  • Aesthetics
  • Allergy
  • Cardiovascular
  • CNS
  • Dermatology
  • Endocrinology/Diabetes
  • Gastrointestinal
  • Immunology
  • Infectious Disease
  • Musculoskeletal
  • Nephrology
  • Neurology
  • Oncology
  • Orphan Drugs
  • Ophthalmology
  • OTC
  • Psychiatry
  • Respiratory
  • Rheumatology
  • Urology
  • Vaccines
  • Women's Health