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TVG has conducted extensive research in the corporate and business-to-business arena. 


Our Qualitative and Advanced Analytics Teams offer a full range of best-in-class methodologies, many developed as fit-for-purpose solutions to address our clients’ specific business issues. 


By developing and applying leading edge, often proprietary, marketing research methodologies, we provide actionable and cost effective solutions to our clients. 

  • Unmet Needs Assessment
  • Customer Satisfaction Surveys
  • Knowledge/Attitudes/Practices (K/A/P℠ Research)
  • Brand Character Profile℠ (Qualitative/Quantitative Methodology)
  • SUM℠ Study (Adoption of Services)
  • MessageTracker℠ Tracking Study