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Bringing Order to Chaos: The TVG Marketing Model©


To provide order and direction in an increasingly chaotic market, we offer a systematic approach to planning your product's success. The TVG Marketing Model© creates a context for the work that needs to be done to achieve your marketing objectives. It provides a well-defined and integrated road map for strategic planning and identifying needs for products at all stages of their lifecycle.


We leverage this strategic framework in all aspects of our work—helping you frame your business questions, fine-tune planning and research objectives, and set a course for marketing your brand. At each step, TVG offers you proven research techniques, leading-edge, proprietary methodologies and custom study designs to address your product's specific needs. The Model also serves as a foundation for our strategic workshops and many of the concepts taught in the highly regarded TVG Marketing Seminar Series.