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Lloyd Wohlner Has Been Published in Quirk's Marketing Research Review -- March 2017

 

Lloyd Wohlner, Executive Director at TVG Marketing Research & Consulting, LLC, has been published in the March 2017 issue of Quirk's Marketing Research Review.  The article, "Enthusiast or Fence-Sitter?" discusses the use of segmentation for a new product in the pharmaceutical industry.

 

Please click the link below to read the complete article.

 

http://www.tvginsights.com/template/upload_files/Quirks_LW_0317.pdf

 

 

 

Mark Wheeler Has Been Published in Quirk's Marketing Research Review -- May 2014

 

Mark Wheeler, Executive Director at TVG Marketing Research & Consulting, LLC, has been published in the May 2014 issue of Quirk's Marketing Research Review.  The article, "What are you getting at?" discusses the application of behavioral economics to research physician decision-making.

 

Please click the link below to read the complete article.

 

http://tinyurl.com/qypfvdj