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Mission Statement

At TVG, our goal is straightforward - to help you optimize your worldwide product performance.

TVG will seek to understand the client's business issues, collaborate to develop the best marketing research approach, and provide strategic solutions with recommendations for optimal results.





TVG is committed to providing innovative and cost effective marketing research solutions to Federal, State and Local agencies:


  • Dun & Bradstreet (DUNS) #040778364*
  • CAGE Code: 6KKF6
  • NAICS Codes:
  • 541720
  • 541910
  • 541613
  • 611430
  • Surveys
  • Facilitation/moderation
  • Consulting
  • Training

*D&B Past Performance Rating 94% overall and no negative feedback


TVG offers services under three Special Item Numbers (SINs) 


  • 874-1 Consulting Services 
  • 874-2 Facilitation Services 
  • 874-3 Survey Services

About TVG

TVG provides a global view of your marketplace. Building on our experience in the marketing research and consulting arena since 1979, TVG has the immediate advantage of understanding the unique needs of your product.

At all stages of the product lifecycle we offer innovative marketing research methods, strategic workshops and training, providing qualitative and quantitative support for our clients’ marketing decisions.


Contact Us

Karen Fender



Leadership Team

Karen Fender
President and Principal


Karen has responsibility for the overall management of TVG. Over more than 25 years, she has built her career in pharmaceutical marketing and market research in both entrepreneurial and Fortune 500 corporations. Immediately prior to joining TVG in 2005, Karen was Managing Director of the US office of P\S\L Research, and responsible for new product development. Prior to P\S\L, she headed a Strategic Consulting Team at TargetRx. At each of these companies she designed and managed custom and syndicated research studies for a range of pharmaceutical major company clients, as well as managing business development.


John Krick, M.B.A.
Vice President


John is Vice President and   a recognized leader in qualitative marketing research. He joined TVG in 1996 and offers a solid base of experience in both qualitative and quantitative healthcare marketing research, with a particular business focus in qualitative techniques. John has conducted numerous studies utilizing TVG’s proprietary methodologies, including Iterative Positioning Process (IPP), Competitive Simulation Workshops and Knowledge/Attitudes/Practices (K/A/P Studies. He is also a member of the faculty of the TVG Marketing Seminar Series.


Lloyd Wohlner, Ph.D.
Executive Director


Lloyd Wohlner has over 25 years of experience in market research both as a client (Sanofi, Consumer Reports magazine) and as a supplier (TVG, GfK Strategic Marketing, International Communications Research).  His expertise spans healthcare, publishing, and financial services.  In terms of qualitative research, Lloyd has designed and conducted well over a thousand projects, including focus groups, in person individual interviews, and telephone interviews.  The audiences include physicians, pharmacists, nurses, patients, caregivers, consumers, magazine subscribers, and managed care executives.



TVG Marketing Research

Provides the insights necessary to explore and generate strategic marketing options, and inform or validate marketing decisions.

We offer more robust and compelling information about your markets and customers through a unique integration of quantitative and qualitative primary research, secondary data to validate and enhance insights, and input from all of the key stakeholders influencing prescribing today.

TVG Strategic Consulting

Support to help you develop marketing plans and tactics that deliver a sustainable competitive advantage.

Our interactive workshops offer a hands-on opportunity to create consensus and build plans focused on a range of issues -- from a broad exploration of competitive strategies to a more tactical focus at the product level.

TVG Training

Enhances the skills of your marketing and marketing research teams.

Over 7,000 industry professionals have participated in at least one of our evolving mix of public and in-house training sessions of the TVG Marketing Seminar Series, and used the experience to make a positive impact on their products and their careers.

Business Development &
New Product Planning

Identify and maximize the potential of new compounds with targeted tools for market landscape exploration, in/out licensing evaluations, clinical trial optimization, TPP development and testing, estimating market share and forecasting.

Brand Teams

Prepare for launch with advanced marketing research tools to aid strategy development, forecasting, segmentation, positioning, messaging, creative concept development and testing, and post-launch tracking.

Sales Management

Optimize performance through assessment, and fine-tuning of messages and tactics. Our therapeutic experience spans all product categories: Our experience profile includes most of the major, and many of the emerging, therapeutic areas in:

Medical Devices & Equipment
Medical Diagnostics