powerful insight.
powerful outcomes.
The healthcare industry has never been more chaotic, more complex or more competitive. However, we believe there are basically four key issues that will affect the success of your product.
Will the Policy Makers approve the product?
Will the Prescribers prescribe the product?
Will the Payors reimburse for the product?
Will the Patients use the product?
Given the changing influence of each of these stakeholders, how can you make marketing decisions that will increase the chances of securing a “Yes” to each of these questions?
Understand the marketplace.
AT TVG, we help clients optimize worldwide product performance by providing a more complete picture of the marketplace through custom healthcare marketing research, consulting and training across the entire lifecycle.
We offer more comprehensive information about your markets and customers through a unique integration of primary quantitative and qualitative marketing research with secondary data, and integrated input from the major stakeholders influencing ROI today — specifically patients, prescribers and payors.
what's new at TVG
September 21, 2010
Some important news we’d like to share with you:
- TVG is again a private company, employee owned and operated.
- We believe this new structure will better allow us to focus on our core capabilities and continue to foster a culture of continuous innovation while being cost sensitive to our clients.
- Our team remains committed to providing you the same high level of strategic support.
- We are returning to the model that first established TVG as a leader in market research and consulting.
TVG is committed to providing the same level of excellent service as always. TVG’s management team remains unchanged and our project directors will continue to be your primary contacts, working with you to manage all phases of project engagement, from RFP through your final report or consulting engagement.
July 7, 2010
PDI, the parent company of TVG, announced that it has decided to exit the marketing research business, and TVG is negotiating to again become a private company, owned and operated by its current management team, returning to the model that first established TVG as a leader in market research and consulting.
Please be assured that all on-going projects and engagements will be completed with no change to scope, timelines, or your TVG research team. This is simply a change in ownership; neither current workflow nor our ability to take on new project work will be affected.